copy test

copy test
copy testing ˈcopy ˌtesting noun [uncountable]
MARKETING the activity of showing an advertisement to a small group of people in order to find out if it works, before it is used on television, in a newspaper etc :

• Copy testing is one of the essential indicators for most marketers.

— copy test verb [transitive] :

• The ads should have been copy tested before they were run.

— copy test noun [countable] :

• Our copy tests are accurate about 80% of the time.

* * *

Ⅰ.
copy test UK US noun [C] MARKETING
a test to find out if an advertisement is effective by showing it to a small group of people before showing it to the public: »

We are waiting to find out the results of the recent copy test.

Ⅱ.
copy test UK US verb [T] MARKETING
to find out if an advertisement is effective by showing it to a small group of people before showing it to the public: »

All our campaigns are copy tested.


Financial and business terms. 2012.

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